Cookies and consent
ClickIQ uses no cookies; GA4 requires a consent banner in the EU and UK.
ClickIQ vs Google Analytics
Google Analytics 4 is powerful but heavy, requires a cookie banner in most jurisdictions, and has a steep learning curve. ClickIQ is the lightweight, privacy-first alternative.
Key differences
Script size
ClickIQ ships under 1KB. The GA4 gtag.js bundle is roughly 45KB.
Dashboard
ClickIQ shows the metrics that matter on one page. GA4 spreads the same information across many configurable explorations.