Pricing and traffic
ClickIQ starts at $9/month for smaller sites. Fathom starts at $15/month and offers a larger entry-level pageview allowance, which may suit higher-traffic sites.
ClickIQ vs Fathom
Fathom is a well-established privacy-first analytics product with a polished, focused dashboard. ClickIQ offers a similar cookie-free experience with a lower entry price and more built-in workflows for analyzing and improving site performance.
Key differences
Reporting and analysis
Both cover core pageviews, visitors, referrers, devices, and conversions. ClickIQ also focuses on bot analytics, competitor comparison insights, heatmaps, funnels, and A/B testing on supported plans.
Setup
Both are managed services that can be installed with a small asynchronous script. Neither requires you to operate an analytics server.
Who should choose ClickIQ?
Choose ClickIQ when you want an affordable starting point and analytics connected to optimization workflows. Choose Fathom when a mature, minimal reporting experience and a generous starting pageview allowance matter most.
Frequently asked questions
Are ClickIQ and Fathom cookie-free?
Both are designed to provide privacy-friendly analytics without tracking cookies. Review other scripts on your site separately.
Can I migrate from Fathom?
Yes. Run both scripts briefly, reconcile metric definitions, export historical data you need, and remove the old script when the new reports are trusted.